Singapore Institute of Management (SIM) has shortlisted four agencies to handle creatives for its SIM Global Education and SIM Professional Development brands.
The shortlisted agencies are Tribal DDB, Qais Consulting who are pitching with Saatchi LAB, Iris and Grey. Previously, the SIM Global Education brand was taken care of by M&C Saatchi but the account came into play following the agency’s announcement in June that it would shut its Singapore advertising business to focus on strategic consulting and accountable / response-driven media.
The SIM Professional Development business was previously handled by JWT. Sources say an announcement will be made in a month.