SIM names media agency for professional development arm

Singapore Institute of Management (SIM) Professional Development unit has picked Maxus Singapore as its media agency of record (AOR). SIM Professional Development provides learning and development solutions to professionals and corporations in Singapore, and the Asia Pacific region.

The one-year contract, which would begin from January 2017, entails the overall communications strategy planning and implementation of all media across offline and online. This is not the company’s first engagement with the university. Maxus was also appointed the media AOR in September 2015 for Singapore Institute of Management Global Education.

Last year, Maxus Singapore launched a marketing command centre called “MESH” in partnership with Vocanic. Maxus Mesh is a dialogue engine which runs on the Vsocial platform that reads environmental signals in real-time. Mesh help clients solve key business challenges.

For its continuous efforts in the communications landscape, Maxus had also been a finalist at the “Media agency of the year Singapore 2016”, hosted by Marketing magazine.