SIA and STB launch campaign to lure in Australian tourists

Singapore Airlines (SIA) and Singapore Tourism Board (STB) have launched a new campaign to promote the “Singapore Stopover Holiday” (SSH) package to the Australian market.

This was done with the help of the agency, United Yeah, which set up an interactive website to help increase awareness of the package and at the same time encourage Australians to visit Singapore. With an aim to promote Singapore as a tourism destination, the package includes airport transfers, accommodation, access to over 20 Singapore attractions including the Singapore Zoo and Gardens by the Bay

Singapore Airlines, senior manager marketing and alliances Australia, Dale Woodhouse said: “We are confident it will result in a significant increase in consumer awareness of our Singapore Stopover Holiday program."

“We’re thrilled to kick off our collaboration with Singapore Airlines and Singapore Tourism Board in helping raise awareness of the amazing accommodation and cultural attractions on offer,”James Anderson, co-founder of United Yeah, said.

Read also: STB gets aggressive in its marketing to Indian tourists

SIA and STB have been continuously trying to promote as a tourism destination. Recently, the two entities have partnered up with Changi Airport Group, to invest SG$33.8 million to promote Singapore as an attractive stopover globally.

Under a renewed three-year partnership, the joint marketing effort is said to be the highest investment ever made to promote the country, stated the companies in a joint press release. This is in a bid to promote inbound travel, and augments the previous approach of only targeting travellers from specific long-haul markets such as the USA and Europe.