ShopeeVIP+ bundles Netflix with shopping perks in new subscription offering

Shopee has launched ShopeeVIP+, a new subscription programme that bundles shopping benefits with access to Netflix, as the eCommerce platform looks to broaden the value of its membership offering.

Launched on 8 September, ShopeeVIP+ gives subscribers access to Netflix alongside unlimited instant free-shipping vouchers, daily discount vouchers and other benefits across Shopee and ShopeeFood.

The programme follows ShopeeVIP, which was launched last year, and is being introduced across Indonesia, Thailand and the Philippines. The company is positioning the expanded membership around the proposition of “one subscription, all in one”, combining shopping and entertainment benefits within a single programme.

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Daniel Minardi, director of business partnership at Shopee Indonesia, said the company had seen growing interest in subscription services that provide convenience and additional value in users’ daily lives.

Shopee has brought Netflix in as a strategic partner for the new programme, giving subscribers access to the streaming platform's mobile plan as part of their membership. The partnership marks Netflix's first eCommerce partnership in Southeast Asia, according to the companies.

Tizar Patria Irsyadi, head of business development and partnerships, Southeast Asia, at Netflix, said the partnership combines Netflix's entertainment offering with Shopee's broader membership proposition.

"We are very excited to collaborate with Shopee through ShopeeVIP+, combining Netflix's world-class entertainment offering with Shopee's strength in delivering added value to users' everyday lives. This is Netflix's first eCommerce partnership in Southeast Asia, and it reflects our focus on building long-term relationships that deliver tangible benefits to users," he said.

Subscribers can also upgrade their Netflix plan to Basic, Standard or Premium while retaining the other ShopeeVIP+ benefits. The Premium plan supports Ultra HD viewing, simultaneous streaming on up to four devices and downloads across six supported devices.

Beyond Netflix, the membership includes unlimited instant free-shipping vouchers, daily discount vouchers including 20% discounts from selected brands, ShopeeFood free-shipping benefits, priority customer service and access to VIP Day.

The launch came ahead of Shopee's 9.9 Super Shopping Day, when ShopeeVIP+ members were set to receive additional promotional benefits during the campaign.

For Shopee, the addition of Netflix extends its subscription proposition beyond transactional shopping benefits, bringing entertainment into a membership model that also covers delivery, discounts and food delivery.

Minardi said Shopee would continue to expand the benefits and partnerships attached to ShopeeVIP+.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

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