Shopee Singapore has appointed AKA Asia as its PR agency, following a pitch. Effective immediately, the appointment is for a period of one year. AKA Asia has been tasked to develop, plan and execute Shopee’s corporate publicity plans. The agency’s other clients include Manulife, Jetstar, Deliveroo and Impossible Foods.
In February, Shopee introduced a new in-app portal called Shopee for Men, which aims to facilitate men’s online shopping experience and serve as a one-stop platform featuring a curated selection for men’s needs. It also rolled out a new marketing campaign that culminates with Super Men Day, featuring discounts and deals on a plethora of men products across all categories.
Meanwhile, several international brands such as Procter & Gamble and L’Oréal have been hopping on board the eCommerce company’s Regional Super Brand Day to promote their products across various markets in Southeast Asia. Shopee currently operates in Singapore, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and the Philippines.
Established in 2015, the company has since been going head to head with the likes of Lazada and Qoo10. Its rivalry with Lazada is one that spans across social media. In March, when Lazada was celebrating its seventh birthday bash and Super Party with the consumers in Southeast Asia, Shopee poked fun at Lazada’s headline star Dua Lipa. In a Facebook post, Shopee Malaysia said while the international celebrity (Dua Lipa) “makes you scream”, dua lipas (which means two cockroaches in Malay) can “make you scream louder”.
This is not the first time Shopee took a jab at Lazada. In February, during Valentine’s Day, Shopee Malaysia took a cheeky swipe at Lazada Malaysia with its Valentine’s Day which was somewhat similar to Lazada’s “Slash” the Leng Chai Lunar New Year video released earlier this year.