Shopee Malaysia partnered with Facebook to boost social media marketing skills of more than 200 local entrepreneurs and sellers. Shopee University is a series of in-depth tutorial modules, crafted by Shopee, to aid local entrepreneurs in setting up their online business and succeeding in an increasingly competitive mobile-centric environment.
In the span of 10 months, 52 classes have been conducted across Klang Valley, Penang, Johor Bahru, Ipoh, Kuching and Kota Kinabalu with over 2,000 participants to date. Shopee plans to further expand and improve Shopee University across Malaysia with Alor Setar, Seremban, Kuantan and Miri on the horizon.
The plans include improving the curriculum, expansion to rural areas across East and West Malaysia and getting more prominent guest lecturers from mCommerce background to share their expertise with our sellers.
As part of Shopee’s 12 days of celebration happening from 1st to 12th of December, this edition had Deepesh Trivedi, Facebook’s head of retail and e-commerce for Southeast Asia, as a guest lecturer to share his insights on utilising and optimising Facebook to promote online businesses.
During the class, Trivedi covered topics around marketing tools and social media advertising. Furthermore, he also shared some tips on increasing engagement on Facebook, and leveraging its data to optimise and reach out to the right target audience effectively. Case studies and seller panel discussion were included in the class to give participants a thorough understanding of the topic.
“With the rapid pace by which mobile is growing in Malaysia, businesses have to be faster in adopting mobile strategies that reach people at every step of the fragmented commerce journey. We are committed to help educate business owners and entrepreneurs to grow and reach more than 19 million people on Facebook in Malaysia, whether it's brand building, generating demand, driving leads or sales through integrated campaigns on Facebook and Instagram,” said Trivedi.
Ian Ho, regional managing director of Shopee Malaysia said, “We are pleased to collaborate with Facebook for Shopee University Special Edition. With this, we hope that Malaysia’s entrepreneurs will be able to increase their online sales by keeping up with digital marketing skills.”