ShopBack transforms iconic Chinese poems into travel buzz in new campaign

Online cashback portal ShopBack has teamed up with Hong Kong based travel booking platform HopeGoo to launch a new campaign, offering cashback incentives to customers when booking hotels, flights, and train tickets.

Central to the promotion is an exclusive offer for Hong Kong shoppers: Earn up to 20% cash rebate when booking on HopeGoo via the ShopBack app. Designed to highlight simplicity, the campaign revolves around a streamlined “Three-step journey”: open the ShopBack app, navigate to the HopeGoo website within the platform, and complete a travel purchase with up to 20% cashback credited instantly.

The concept draws clever inspiration from the ancient Chinese idiom “seven steps to verse” (七步成詩), a reference to Cao Zhi’s legendary ability to compose a poem in seven paces. Playing on this, ShopBack has coined the tagline: “Three steps to travel - ancient poets needed seven steps to create; modern travellers only need three for 20% rebate.”



To amplify visibility, ShopBack has rolled out a series of out-of-home (OOH) advertisements at Tsim Sha Tsui East MTR station, featuring playful reimaginations of iconic Chinese poems. These include “Jiang Jin Hotel” (a twist on Li Bai’s “Qiang Jin Jiu”), “Silent Night Travel” (a twist on Li Bai’s “Jing Ye Si”), “Smartness” (a twist on Du Mu’s “Qingming”), and “Flying to Peach Blossom Land” (a twist on Tao Yuanming’s “Tao Hua Yuan Ji”).

To foster social engagement and resonance, the brand has also enlisted KOLs to perform these parodied poems on-site at the MTR station, bringing the poems to life through dynamic, shareable content.

MARKETING-INTERACTIVE has reached out to ShopBack for more information.

Don't miss: ShopBack Pay debuts in HK with Octopus as payment method

Beyond its collaboration with HopeGoo, ShopBack has partnered with a diverse range of merchants to help users maximise savings on daily purchases, with participating brands including foodpanda, Trip.com, Agoda, Klook, iHerb, amongst others.

Recently, ShopBack has launched ShopBack Pay in HK with Octopus as payment method, enabling consumers to earn and redeem real Cashback in-store at the point of purchase. As part of the launch, Octopus has been added as a payment option within ShopBack Pay, alongside Visa, Mastercard, Apple Pay and Google Pay, making it easier for consumers to spend locally.

ShopBack Pay aims to drive online-to-offline (O2O) engagement, enabling Hong Kong's offline retailers to capture foot traffic as shoppers look for ways to support local amidst rising international spending. It also provides brick-and-mortar merchants with digital touchpoints to engage customers via a mobile platform, without the need to build their own apps.

Related articles:
ShopBack Pay debuts in HK with Octopus as payment method
Beyond cashback rewards: ShopBack HK shares the secret recipe to retaining consumers