Shizens Cosmetic Marketing has appointed local artiste Jojo Goh (pictured) as its official ambassador for 2013/2014.
Goh will be the face of all upcoming advertising campaign, which includes TVC, print and product launches, starting June.
Roger Ko, general manager of Shizens, told A+M, “We have been observing her and noticed her passion for our products. We feel that she’s an artiste that is growing, same goes to our brand. We want this combination to work.”
Shizens targets women aged 21 to 55 years old. Having been in the market for the last four years now, it targets to open up to 50 outlets by the end of this year across Malaysia, Australia, Singapore and Hong Kong.
Ko added that for the first time this year, Shizens will be heavily advertised on TVC, Facebook and on-ground, such as to local colleges.
Jojo Goh, who started her career as a TV presenter, have also won the most promising actress of the 25th Malaysian Film Festival and second runner up Miss Astro Chinese International Pageant 2006.
Goh added that she shares the same philosophy as Shizens when it comes to taking care of her beauty as the tagline speaks, “Be a natural pretty. Be yourself.”
The creative for the campaign is managed in-house.