Shell’s new Fuelsave campaign hits the roads

Shell has engaged XCO Media+ Optimax truck for its fuel save “Live Life Full-On” campaign to promote its fuel efficiency benefits. The Optimax truck is XCO Media+’s latest’s OOH advertising asset.

To promote the campaign, the fully-wrapped truck moved along selected high-traffic road to reach out to drivers. On-ground activations have been conducted at Mapletree Business Park and East Coast Park.

It serves as an interactive event space which encouraged visitors to personalise Fuelsave car decals using photos taken inside the Optimax booth. On the outside, games were held to keep visitors busy with the Shell Fuelsave maze which saw contestants challenged to complete tasks within a limited period.

“The Optimax truck is not just a flat OOH canvass. The versatility to convert easily into an event space is different and interesting,” Jeanette Lee, fuels brand manager, Shell Retail Singapore, said. According to Jeslyn Tan, senior general manager of XCO Media+, with the expansion of the company’s footprint with new out-of-home assets, advertisers now have enhanced innovative media solutions for activation.

“In today’s crowded market place, OptiMaX truck offers brand owners a 3D advertising experience and travelling activation space – ready to help brands stand out,” Tan added.

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