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Shell adds four WPP agencies to agency roster

Shell has added four WPP agencies, Wunderman, H+K Strategies, Geometry Global and Mirum on its creative agency roster, following a pitch. The four WPP companies on the global roster will cover strategy and planning, insight-led creative ideation, digital, B2B and trade marketing, shopper marketing, influencer engagement and consumer as well as, B2B PR.

In addition, MediaCom has been re-appointed to continue overseeing  all global media planning and buying duties in 40 markets.

Jason Warnes, global client partner at Wunderman, who led the creative pitch for WPP, has been appointed as WPP’s global client lead for Shell to manage the expanded relationship. Mark Read, chief operating officer of WPP explained that Shell was looking for strategic, collaborative partners with a digital-first mindset, adding that it forms a collective ‘Creative Agency of the Future’, underpinned by best-in-class media and data capabilities”.

“We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients,” Read said.

“We look forward to continuing to work closely with Shell to help them transform their communications platform and achieve their business goals,” he added.

Earlier this year, Shell called for a global review of its creative and media accounts.The incumbent agencies on the account were WPP’s JWT for creative and MediaCom for media. Marketing understands that the review was handled by pitch consultancy R3 and MediaCom has retained the client.

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