IKEA Philippines opens 2026 Christmas Shop as festive season gets underway

IKEA Philippines has opened its 2026 Christmas Shop, bringing its VINTERFINT and STRÅLA festive collections to IKEA Pasay and IKEA.ph as Filipinos begin preparations for the holiday season.

The launch comes as the Philippines begins its Christmas preparations, with households starting to plan festive decorations, gatherings and seasonal gifting.

Built around IKEA's Democratic Design approach, which balances form, function, quality, sustainability and low price, the Christmas range is positioned as an accessible way for households to decorate for the festive season.

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The VINTERFINT collection draws from Swedish Christmas traditions and folklore, combining contemporary designs with classic festive motifs. It includes tabletop decorations, plush figures, artificial greenery and tree ornaments, alongside baking accessories, table linens and serving pieces for holiday meals.

The collection also includes gift-wrapping products such as patterned wrapping paper and multicoloured bags.

Meanwhile, STRÅLA focuses on festive lighting, with energy-efficient LED lamps, starry window shades, fairy lights and decorative tabletop lighting designed to add a warm glow to living spaces.

IKEA Philippines is also extending its IKEA Family benefits to online purchases. Members can now use their Family discounts on IKEA.ph by entering their membership card number at checkout, including for the VINTERFINT and STRÅLA Christmas Collection Sale.

“For the first time, IKEA Family members can now avail of Family discounts online - they don’t need to go to the physical store anymore to do that,” said Heirvy Nicolas, IKEA Philippines sales leader.

The Christmas Shop was launched at IKEA Pasay in an event hosted by Suzie Entrata-Abrera, with guests introduced to Swedish Christmas traditions including Pepparkakor, gingerbread cookies associated with making wishes come true, and Julklapp, a traditional Nordic gift-giving activity similar to Kris Kringle.

Special guests Tita Krissy Achino and Baus Rufo also joined the launch, sharing their holiday must-haves and bringing a playful element to the celebration.

As the Philippines enters the “-ber” months, the country’s famously early Christmas season is officially getting underway.

From AI-powered marketing and the friction economy to retention-led growth, DMA Philippines 2026 on 29 September in Manila will bring together marketers to tackle the opportunities and challenges shaping the next phase of digital transformation.

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