Shanghai Rainbow Indoor Chorus launches new video to rescue aesthetics

Shanghai Rainbow Indoor Chorus has launched another viral song, hitting the pain points of all the interior designers and the majority of Chinese children – the weird home design requests raised by their clients and parents.

In the video, a company boss requested to change all his surroundings into gold colour; while a mother wanted to create “a world of lace”, putting the designer and the child in a dilemma.

The video was made for Red Star Macalline, a Chinese home furnishing and service brand and the largest national furniture retail chain in China. The video has highlighted the theme of the brand’s 5.1 Golden Week Promotion, “Rescue Aesthetics”, in a lively and interesting way.

It is reported that the creative agency behind the video is Neone.

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