SgInstaBabes to undergo “major revamp" following controversy

Following a controversy surrounding its founder, owners of social portal SgInstaBabes have revealed that the page will now undergo a “major revamp and remain dormant for a while”. This comes as founder Lai Wee Kiat found himself in hot water, following allegations from former under-aged members of the community for mistreatment and sexual harassment.

A statement from SgInstaBabes explained that all content about family-friendly events, food, trends and influencers will be migrated to a new Instagram page titled “Join the Circle SG”. The new page is said to be “safe for all ages” and not gender-based, said the statement. Meanwhile, the SgInstaBabes platform will focus on “babes, beauty, above-18 events, nightlife and relevant issues and brands”.

Read the full statement here:

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Currently, the page has over 100,000 followers and a quick check by Marketing found the SgInstaBabes Instagram page has since been set to private.

Before the controversy occurred, the community was promoting events such as Ultra Music Singapore and Eden Music Singapore. Marketing understands that DBS previously worked with its event agency partner to engage SgInstaBabes for an on-site activation for Ultra Music Singapore.

SgInstaBabes previously worked with oBike Singapore for digital marketing duties. Responding to Marketing's queries, Elgin Ee, general manager of oBike explained that oBike briefly worked with a couple of influencers from SgInstaBabes in one of its earlier outreach campaigns.

"This was for a one-off campaign and we are no longer working with them," Ee added.

Some other brands it has worked with include Okamoto Global and Get Juiced, a bar and club in Singapore.

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Marketing has reached out to SgInstaBabes, Eden Music Festival, Okamoto, Get Juiced for comment.

Read also: Faves Asia apologises for “unintended misrepresenting” of influencers

(Photo courtesy: SGInstaBabes Facebook Page)