SGAG, Hossan Leong revive viral anthem 'We live in Singapura' with hilarious modern twist

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SGAG has teamed up with beloved local entertainer Hossan Leong to reboot his iconic comedic anthem, unveiling “We Live in Singapura (2025)”, a fast-paced, nostalgia-packed music video chronicling two decades of Singaporean pop culture and milestones.

The video opens with a group of Gen Alpha kids declaring Hossan’s original 2007 hit “so old,” prompting the man himself to launch into a high-energy remix that zips through everything from Joseph Schooling’s Olympic win and Taylor Swift’s concert craze to million-dollar HDB flats and skyrocketing COE prices.

Set to a refreshed beat and packed with blink-and-you’ll-miss-it references, the video taps into both comedy and cultural commentary and celebrates the shared chaos, quirks, and controversies of modern Singapore.

Don't miss: SATS' docuseries spotlights employees behind the National Day march

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A post shared by SGAG (@sgagsg)

“It was timely to update the song, and I was very touched that so many people remember the original and grew up with it,” said Leong.

“It's a parody, it's satire, it's meant to laugh at ourselves, yet celebrate being Singaporean. So put the negativity aside, and the nasty comments, and have a laugh. We need to believe in humanity again. Be kind to each other," added Leong.

SGAG writer D-Jin Toh, who spearheaded the project, said bringing Hossan back was non-negotiable: “You cannot separate the man from the song, especially when it’s something so iconic. Doing this without him just wouldn’t feel right, it wouldn’t be the same.”

Toh, who grew up watching the original, added, “This was made first and foremost for the viewers who remember the OG song, but I wanted it to also stand alone as a fun recap of everything that’s happened over the years. I was also aiming to strike that sweet note of ‘unique nostalgia’ beyond the usual overplayed throwbacks such as five stones or kampung living.”

Original writer Benjamin "Mr Miyagi" Lee said that "it was such a thrill knowing that SGAG wanted to co-create a new iteration of what was unintentionally iconic piece of content."

"I think they absolutely nailed it with the video, and I hope new generations of Singaporeans will enjoy this piece as much as we enjoyed putting it together," Lee added.

"We Live in Singapura (2025)" is now live on Instagram and TikTok.

This National Day, remixing beloved NDP songs is proving to be the trend of the season.

PUB, in collaboration with Grey Singapore, unveiled its annual water conservation campaign, “Our water makes every moment count.”As a nod to SG60, the campaign film features the iconic National Day song Home, using it to spotlight water’s role in shaping meaningful, everyday moments. Through a series of tender, real-life vignettes, the film celebrates how water connects people and memories while reminding Singaporeans to cherish and conserve it.

Meanwhile, McCann Singapore has dropped Dream big, Singapore, a new track that reunites the agency with its former creative director Hugh Harrison, best known for writing Count on me Singapore, Stand up for Singapore, and We are Singapore. The song revives a long-lost lyric from Harrison’s early draft of Count on me Singapore: “We have a dream, we have a dream.” Originally replaced in 1986 with the more pragmatic “We can achieve” to reflect the era’s economic concerns, the restored line places a renewed emphasis on collective hope and aspiration.

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