SATS' docuseries spotlights employees behind the National Day march

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As Singapore marks its 60th year of independence, SATS is pulling back the curtain on a different kind of national day story, one that takes place not on stage, but behind the scenes.

The ground-handling and food services giant has launched a three-part docuseries titled “Before the applause”, which explores the personal motivations that drive SATS employees to step forward and march in the national day parade (NDP).

Unfolding across August on SATS’ official social media platforms, the series captures candid interviews with staff from all walks of life from aviation crews and inflight catering teams to operational personnel. During these interviews, the staff reveals how their diverse roles across tarmacs and kitchens come together on the parade ground.

The three-part docuseries will roll out across August on SATS’ social media platforms.

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In the first episode, Kerry Mok, president and chief executive officer of SATS, shares how the company has evolved from a Singapore-centric organisation into a global player. Meanwhile, chief human capital officer Tan Chee Wei reflects on the overwhelming number of employees who volunteered to march, revealing that an audition had to be held to select “the best of the best.”

The first episode also highlighted two married couples who are bonded not just by love, but by decades of service to SATS.

@thesatsgroup 🎬 𝐓𝐡𝐞 𝐂𝐚𝐥𝐥 𝐓𝐨 𝐌𝐚𝐫𝐜𝐡 | 𝐀 𝟑-𝐏𝐚𝐫𝐭 𝐍𝐃𝐏 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐫𝐲 They usually work behind the scenes, in kitchens, cargo bays, on the tarmac, and in offices. But this year, 45 of them stepped forward to march at SG60. 14 Saturdays. One shot at the nation’s biggest stage. This is The Call To March, a 3-part docu-series on grit, pride, and teamwork. 🎬 Watch now & follow us for more behind-the-scenes stories of our people. #SATSGroup #TheCallToMarch #BeforeTheApplause #SG60 #NDP2025 #OneSATS #PeopleOfSATS #DocuSeries #FYP Join us on this journey where every interaction reflects our commitment to our People values. #SATS #CustomerFocus #Safety #Respect #Teamwork #Excellence ♬ original sound - SATS Group

“Our people are the heart of SATS. This series is a tribute to their unwavering service — not just to SATS, but to Singapore,” said Tan in a statement seen by MARKETING-INTERACITVE.

“By sharing their stories, we hope to honour the quiet heroes who embody the values we celebrate each national day," she added.

Interestingly, SATS is not the only organisation to focus on the national day parade for SG60. In July, Singtel released a film titled "Majulah Singapura", illustrating how much the iconic NDP has changed over six short decades. In doing so, the film also highlights how far Singapore and its people have come.

It also showcased how communications technology has been instrumental in driving that progress. Featuring Singtel group CEO Yuen Kuan Moon, the film brings viewers back in time through archival black and white footage of the parade, including scenes of first President Yusof Ishak and founding Prime Minister Lee Kuan Yew, as well as Singaporeans lining the streets to witness history in the making

The film then transitions to the present-day Parade, underscoring the difference in how attendees now mark the event: by recording and livestreaming the celebrations through their mobile devices, enabling them to share the moment with friends, family and others around the world.

Join us on 20 August at PR Asia 2025 and take charge of the new era of PR. Tackle trust head-on, stay ahead of shifting policies, and harness AI to power up your comms game. Get inspired, get connected, and get future-ready.

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