Singapore's Health Promotion Board (HPB) is on the hunt for a public relations (PR) agency, according to tender documents seen by MARKETING-INTERACTIVE. The appointed agency will be required to provide result-oriented, efficient, cost-effective, and customised support in public relations for HPB, promoting the organisation and its programmes.
The agency will also be expected to provide comprehensive consultancy services, ranging from strategic counsel to tactical implementation and ad-hoc communications activities, it said.
HPB plans to work with the appointed PR agency to build awareness, understanding and advocacy of HPB’s health promotion activities and programmes as well as to generate sustained, quality media coverage of HPB and its programmes in target media across all platforms. It also plans to cultivate strong relationships with target media, build relationships and catalyse discussions with key opinion leaders and influencers to advocate health promotions.
Additionally, it will be looking to identify thought-leadership opportunities and content to position HPB at the forefront of health promotion on both local and overseas platforms, it said.
The scope of work will involve developing and maintaining a detailed story bank based on time-based events and trends and pitching and securing story and feature opportunities in target media monthly.
It will also be required to provide support for media events which includes developing a communication plan, handling media queries, preparing hard copy media kits and drafting speeches and talking points.
Aside from this, the agency will also need to provide media monitoring and analysis by monitoring all media outlets and clip solicited and unsolicited articles about HPB, its programmes and all other health-related news. It will also monitor broadcast media, social media channels and forum letters daily for mentions of HPB and submit reports on findings.
The appointed agency will also have to work on engagement strategies with the media, provide strategic PR counsel to HPB and manage any crisis that might crop up
Shortlisted tenderers will present their proposals to HPB tentatively between 16 to 20 October this year. Each shortlisted tenderer will be given one hour to make a presentation and 30 minutes for questions.
The news of the pitch comes shortly after HPB called a pitch to find a creative and digital agency to support its integrated marketing and communication projects. The tender will be awarded under a retainer model for three years with an option to extend for another three years, according to GeBIZ documents seen by MARKETING-INTERACTIVE.
The selective tender will cover strategic marketing services, creative production, social media, behavioural insights and MarTech services with more details being provided at the pre-tender qualification briefing on 14 September.
According to GeBIZ documents, the selected agency will need to provide thought leadership and best practices, formulate data-driven marketing strategies, be able to tap into target audience and behavioural insights, be tuned into consumer trends and provide an overarching view of HPB's marketing efforts and cross-learnings.
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