Sentosa has unveiled a new campaign called “The Fun Movement”. The campaign is aimed at rewarding the "everyday heroes who bring joy to the lives of others", said the company in a press statement.
Conceptualised by Grey Group Singapore, the campaign invites residents of Singapore to nominate people who most deserve to take a break from everyday hassles.
“The Fun Movement” was launched with the release of two videos: one features a cab driver who works hard to provide for his family, while the other features a nurse who dedicates her time to her patients and her family. Each was secretly brought to a specially-tailored day out in Sentosa where they were joined by family and friends.
Residents in Singapore can also nominate their personal heroes by logging on to Sentosa’s website or by visiting one of the Fun Movement’s nomination booths located in Nex Mall and Temasek Polytechnic. Each entry allows members of the public to nominate anyone who they think deserves to take some time off to enjoy themselves.
Five winning entries with the highest number of public votes will be rewarded with a specially-tailored surprise day of fun in Sentosa, packed with personalised activities and experiences. The public can also be part of the campaign by voting for the top five winners.
Susan Ang, divisional director of Sentosa Development Corporation’s Island Investment and Branding team said that this initiative is to strengthen Sentosa’s connection with Singaporeans and also ties in with its island resort’s SG50 celebrations.
Chief creative officer Ali Shabaz of Grey Group Singapore said, “The Fun Movement aims to get people to think about the unsung heroes in our lives, the selfless people who have given up so much of their time in order to let others pursue their goals. We want to give these heroes the fun they deserve, and a reminder that their sacrifices did not go unnoticed.”