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Sentosa appoints new PR partner

Sentosa Development Corporation has appointed Asia PR Werkz as its public relations agency, according to Gebiz. The appointment comes following a public tender which also saw Golin and Also Known As Asia (AKA Asia) pitching for the account.

Some duties the agency will be undertaking include the creation of a PR brand story, the forming of thematic campaigns and signature events.

Sentosa Development Corporation was recently on the hunt for an agency to undertake digital and social media duties, according to Gebiz. The contract is for a period of one year and four months, with an option to extend for another two years. The tender closes on 19 August 2016.

It appointed MEC as its new media agency late last year to handle the Sentosa business and dealing with branding, strategic planning and creative planning of future campaigns.

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