Senoko Energy picks GERMS as creative partner

Senoko Energy has named GERMS its creative agency to launch the brand as well as conceptualise multi-channel tactical campaigns over the next 12 months. Following a brief given in January, GERMS started a year-long brand campaign at the beginning of May on digital, social and on-ground platforms to show how Senoko Energy is powering smarter living.

GERMS aims to help the company cut through the clutter and set its offering apart from its competitors. Senoko Energy currently has smart initiatives such as a mobile app that tracks energy usage, and smart home solution partnerships to help its customers save time. The open electricity market started in April 2018, with over 10 new retailers authorised by the Energy Market Authority to offer electricity plans and start marketing efforts.

According to Heather Ang, Senoko Energy’s assistant vice president of marketing, the agency was chosen for its strategic insights and refreshing creative output, which will help to push the company’s smarter living proposition. “We recognise that competition is stiff, which is why our focus is to bring customers an overall package that delivers great value and benefits,” she added.

“Having collaborated with many local brands over the past 10 years, we are incredibly proud to be able to partner with one of Singapore’s most established energy provider. Their high creative threshold was refreshing for a market crowded with pure tactical offers,” said James Chua, managing director at GERMS.

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