Scoot picks search agency in Singapore

Scoot, the long-haul low-cost arm of the Singapore Airlines Group has appointed Performics as its regional SEO/SEM agency.

Scoot has confirmed the appointment to Marketing.

The agency was appointed following a pitch and will be handling all the markets in which Scoot has a presence in. This includes the likes of Australia, Singapore, Hong Kong, Japan, China, South Korea, Taiwan and Thailand. The appointment is for a total of two years.

The incumbent on the account was 30 Acres, an agency based out of Australia.

Meanwhile, Scoot’s social media review which was last handled by iNEO, is still on going. The two year social media contract is said to cover duties for all of Scoot’s markets in the region which includes Singapore, China, Thailand, Hong Kong, Taiwan, Japan and Korea. Australia will be handled separately.