The transference of flights have already begun where Scoot is to take over a number of SilkAir’s routes over the next two years, ahead of SilkAir’s merger into Singapore Airlines (SIA).
Unfortunately, facing the cut amidst these changes is its route to Honolulu with effect from June 2019 as a result of weak demand. Marketing has reached out to Scoot as to what contributed to the low demand, and the marketing dollars spent on promoting the destination. Scoot will also be transferring some of its services to existing destinations served by SIA and SilkAir.
Customers with existing bookings will be provided the option to switch to the new Scoot, SIA or SilkAir flights where possible, or be provided refunds. The changes are expected to take place between April 2019 and the second half of 2020. They are the result of a “detailed review to identify which airlines in the SIA Group portfolio are best suited to meet evolving customer demand”.
SIA CEO, Goh Choon Phong said the decisions come at the half-way mark in its three-year Transformation Programme, and this announcement represents another significant development. “The route review will strengthen the SIA Group for the long term, with the right vehicles in our portfolio of airlines deployed to the right markets,” he added.
SIA announced in May that its regional wing SilkAir is to undergo a significant investment programme to upgrade its cabin products ahead of its eventual merger into SIA. The programme will see SilkAir’s cabins fitted with new lie-flat seats in Business Class, and the installation of seat-back in-flight entertainment systems in both Business Class and Economy Class.