Scoot is calling for a closed door creative and social pitch, a spokesperson from Scoot confirmed the news to Marketing.
Marketing understands that currently the local SIA-owned budget carrier is speaking to several agencies with regards to the pitch, and this will be narrowed down further in the upcoming weeks. The initial contract is for a period of two years, with options to extend. Scoot is looking to conclude the pitch by January 2018 and work will roll out from its next financial year starting April 2018.
The airline has often been lauded for its cheeky campaigns and has worked with Publicis since 2013 for many of its award-winning executions. Last year, the brand landed a hat trick at the fifth Marketing Excellence Awards in Singapore, being named Marketer of the Year for the third consecutive year in front of over 500 marketers.
Scoot and Publicis first started their journey four years ago. The two worked on campaigns across markets such as Singapore, China, Thailand, Hong Kong, Taiwan, Japan and Korea.
Marketing understands that the current review is part of the procurement process. Most recently, after Scoot and Tigerair announced their intention to pursue a single brand and operating licence under the enhanced Scoot brand, Scoot changed its “Get Outta Here!” tagline and adopted a new slogan “Escape the Ordinary”.
“Scoot’s new tagline, Escape the Ordinary, is reflective of our growth as an airline brand,” Scoot CEO, Lee Lik Hsin, had then said. This was to be more relevant to the global market now that our network has grown as it is aspirational to our inner wanderlust, and inspires us to travel and explore the world.