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SCMP revamps tabloid content

South China Morning Post is scrapping its daily tabloids and reworking them into a new, less frequent section of the newspaper.

The tabloids – Money Post, Health Post, Family Post, Food and Wine and Lifestyle – will be integrated into a new section called Life, which will appear in the City section three days a week.

Fashion, health and education stories will appear on Monday, while fitness, well-being, arts, entertainment and family will be on Tuesday and food, wine, technology, design and luxury will be on Friday.

A new weekly personal investment section will also be launched in the Business section on Mondays. The Property section and the Review will remain on Wednesdays and Sundays.

A spokesperson of SCMP said the front page of the new Life section will provide a broader perspective on culture, featuring issues such as the environment, heritage, community issues and human interest stories.

“We believe all of these changes will be good news to our advertisers and readers, and look forward to hearing feedback from them as we work to continually improve our newspaper across its various platforms.”

These changes will take effect next Monday. The tabloids were introduced in one of SCMP‘s biggest revamps in May 2011 in a bid to align with readers’ changing needs.

A newly revamped Style magazine will also be launched in the coming two months, according to the spokesperson.

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