South China Morning Post Publishers Limited has appointed of Mi Li to the position of head of global marketing.
Li will report to chief operating officer Elsie Cheung and will spearhead audience and market development strategies to help uplift SCMP’s global brand presence. She will also identify and leverage sponsorship, partnership and marketing synergy opportunities for the brand.
She joins SCMP from the Financial Times, where she was global head of business partnerships and content marketing, and a member of the FT’s leadership group in the United States.
Prior to the FT, Li was audience development director at The Fiscal Times and marketing manager at American City Business Journals.
“In the midst of news media’s rapid evolution, SCMP’s focus on adapting to an increasingly digital marketplace is both opportune and essential to the next level of growth. I look forward to bringing my experience at other storied publications to bear in elevating SCMP’s brand across the globe,” said Li.
“Mi’s successful track record in audience engagement, customer acquisition, and business development bodes well for her new role at SCMP,” said Elsie Cheung. “We firmly believe that her appointment will strengthen SCMP’s brand awareness and global presence whilst we maintain our commitment to creating best-in-class print and digital products.”