Science Centre Board seeks social media partner

 The Science Centre Board (SCB) is seeking a social media agency for a period of two years. According to Gebiz, the agency will be tasked to oversee social media management and social marketing initiatives for Science Centre Singapore and KidsSTOP. KidsSTOP is Science Centre Singapore’s dedicated Children’s Science Centre.

In a tender document seen by Marketing, the appointed agency will also manage Science Centre Singapore’s Facebook, Instagram and TripAdvisor accounts. The social media agency will have to work with the PR agency to ensure consistent brand message across all channels whilst driving publicity and visitorship for SCB attractions including key exhibitions and events.

The agencies will be evaluated for creative concept/visuals, social media strategy to drive engagement, as well as defined deliverables and price competitiveness, among others.

According to the SCB, the agency will have to enhance the company’s brand profiling locally and internationally. The appointed agency is also required to raise awareness of revenue-generating products/facilities, grow leads and encourage online ticketing and membership sales. Among other duties include leveraging Science Centre Singapore’s social media channels to cultivate and garner intellectual conversations through posts that stimulate and create social chatter.

The Science Centre Singapore recently launched its first campaign in over a decade, focusing on a different theme for each month for February, March, and May. According to Science Centre, the campaign uses stories to appeal to its consumer's sense of nostalgia, as well as encourage them to make new memories at the Science Centre. In addition, a series of three short films will be released each month according to the theme, and each video launch will be supported by on-ground and social media activations to engage guests.

This came shortly after the SCB was on the lookout for agencies to aid in marketing services. According to Gebiz, the appointed agency will be tasked to enhance the brand narrative, personalisation for target audiences and enhance guest experience. In a tender document previously seen by Marketing, the appointed agency will be tasked to conceptualise detailed marketing strategies and action plans for SCB and its group of attractions.

Separately, there has been a slew of government bodies looking for social media partners. Earlier in February, the National Environment Agency attracted 22 agencies for its social media tender. In that month itself, the Land Transport Authority saw 16 agencies vying for its social media account. Meanwhile the National Youth Council's social media pitch saw 12 pitching for the account. Last year, when the Prime Minister’s Office (PMO) called for a creative review, 22 agencies were invited for the briefing as well.