After having entered the mass retail market, Schwarzkopf is continuing to reach out to potential users through various on-ground activities, one of which is its ambassador search roadshows.
The brand has drawn up a comprehensive two-month campaign to introduce their products at 12 tertiary education institutions starting from Oct 1. The campaign will engage students and staff at the locations during the brief two-day stopover at each venue. The brand will also offer the products at special prices.
Besides the simple jigsaw contest serving as the permanent icebreaker feature, the more competitive Schwarzkopf Ambassador Search is the main attraction for participants to sign up and vie for the one-year supply of the brand’s products.
Each contestant will need to purchase the brand’s products to gain entry into the Schwarzkopf Ambassador Search 2012 competition.
A total of 10 personalities will be picked as the winners based on the creative slogans and characteristics that best portray the brand to form the best line-up of the talent hunt.
For the roadshow, the brand will showcase three main brands from the colorant, hair care and styling categories. Among the products are the Extra Care shampoo, conditioner and treatment series, Freshlight hair colour series and Got2b styling series.
The products have been available at selected pharmacies, hypermarkets and supermarkets since June.