SapientNitro bags Beiersdorf digital account

Beiersdorf, the owner of the international skincare brand NIVEA, has appointed SapientNitro as its lead digital agency across Mainland China with immediate effect.

The agency will be responsible for all digital marketing across interactive platforms including web, mobile and social as well as deliver digital creative and technical execution for skincare brands NIVEA, NIVEA Men and hair care brands, Slek, Slek Herb Expert and Maestro.

Torben Pheiffer, managing director of SapientNitro China, said: "Telling their unique brand story and make it resonate with Chinese audiences across digital touch-points is something we are excited about working on."