SapientNitro acquires creative shop Campfire

Digital creative agency SapientNitro has acquired smaller, New York-based creative shop Campfire. The latter was founded in 2007 by the producers of the The Blair Witch Project, and specialises in social story telling, branded content and experiential marketing.

“We’re thrilled to be joining SapientNitro, an agency that we see really breaking boundaries as storytelling advances through the application of technology,” said Jeremiah Rosen, president of Campfire.

The move is aimed at strengthening SapientNitro’s branded content, entertainment, social engagement and interactive film capabilities.

“What Campfire brings to our team is a mix of seasoned filmmakers and storytellers who leverage the latest technology to craft experiences that come straight out of the future,” said Gaston Legorburu, worldwide chief creative officer of SapientNitro. This is the second acquisition SapientNitro has made this year. In January, it acquired La Comunidad.