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Samsung’s Ranji David moves to WFA

Samsung’s regional head of marketing for its mobile phones business, Ranji David (pictured) has left the company to join the World Federation of Advertisers.

She joins WFA as marketing director for the region.

Speaking to Marketing, Stephan Loerke, managing director of the WFA said the organisation’s commitment to Asia remains strong. “It is a region of growth in terms of marketing and marketing spend and Ranji will help drive WFA’s growth in the region,” he said.

WFA, added Loerke, aims to provide support to marketers to help them learn faster and create a network of peers and experts for the growth of its members.

With over 15 years of experience, David joined Samsung as regional head of digital marketing in May 2013 where she held the role for four months before adding media management to her portfolio. In April 2014, David was appointed regional head of marketing (mobile phones).

Prior to Samsung, David was executive director at Interactive Advertising Bureau Southeast Asia (IAB) where she was responsible for the initiation and implementation of brand, membership and industry activities of the IAB Singapore in collaboration with C-suite digital decision makers.

Samsung could not be reached for comments at the time of writing on David’s replacement.

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