Samsung and SHOUT Gallery join forces to promote local art and cultural exchange

Samsung has once again teamed up with SHOUT Gallery, a contemporary pop art gallery, to launch “The Frame Digital Art Gala II”, in an effort to promote Hong Kong’s digital art scene.

The collaboration unveils a new chapter of diverse digital art by local and international artists, including Szabotage, Wing Chan, Leon Lollipop, Eric Chow, Clayton Chau and Wing Lo. Unlike traditional galleries, The Frame Digital Art Gala is strategically located at the bustling Hysan Place in Causeway Bay and aims to promote local art and cultural exchange by making art more accessible to the public, deepening local art and aesthetic exchanges.

“Following the unprecedented success of The Frame Digital Art Gala, Samsung is extremely proud to once again collaborate with SHOUT Gallery to showcase even more digital artworks of diverse styles by different artists," said Ellen Fu, vice president, CE & enterprise business of Samsung Electronics H.K.

"The digital paintings are presented on The Frame TV, which is equipped with the latest Matte Display technology to bring out all artistic details that are true to the artist's original masterpiece. Part of the works will be exhibited at ELEMENTS in Kowloon Station, where art can be more easily accessed and brought to life," Fu added. 

According to the release, all digital artworks are unique and come with a certificate signed by the artist. Each piece is owned exclusively by one collector. In addition to 40 single artworks in the first season of The Frame Digital Art Gala, an additional 33 works are introduced in the second phase.

Furthermore, the art piece will be delivered to customers' home along with the "The Frame 2022" matte screen TV, a new screen technology created by Samsung, which is anti-glare, anti-reflective, and anti-fingerprint, significantly enhancing the art viewing experience and saving collectors the trouble of finding the right display. The Frame can also be matched with magnetic frames of different styles to make each artwork more reflective of its character. It is equipped with the world's first smart TV NFT platform for browsing, buying and selling NFT works and displaying personal collections. Exclusive art store mode with over 1,600 works of art from the world's leading museums and artists is also available.

Back in September this year, Samsung teamed up with SHOUT Gallery to co-produce The Frame Digital Art Gala. Launched on 31 August at Hysan Place, the gala unveiled paintings from four popular local artists - Eric Chow, Leon Lollipop, Vivian Ho and Offgod, showcasing the creative synergy of pop culture elements fused with art.

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