Samsung has teamed up with SHOUT Gallery to co-produce The Frame Digital Art Gala, a digital art collection exhibition which displays artworks from young local artists.
The Gala was launched on 31 August at Hysan Place in Causeway Bay, unveiling paintings from four popular local artists - Eric Chow, Leon Lollipop, Vivian Ho and Offgod, showcasing the creative synergy of pop culture elements fused with art.
All works are displayed on the Samsung The Frame 2022, a new Matt Display technology that showcases art in more realistic and lifelike details. Each piece of artwork is bundled with The Frame for sale, making it convenient for art lovers to acquire as a whole, while bringing art closer to everyone.
Marking the second collaboration with SHOUT Gallery, Samsung endeavours to identify and recognise talented international and local artists, curating multi-faceted art exhibitions to unremittingly promote the development of contemporary art. Earlier this month, SHOUT Gallery invited Korean pop artist Jibin Im to create 'Frame your love' art collections for Samsung The Frame, drawing widespread buzz amongst young art collectors.
“Samsung is extremely honoured to continue partnering with SHOUT Art Hub & Gallery to promote Art Tech development, and support more budding artists," said Ellen Fu, vice president of CE & enterprise business of Samsung Electronics Hong Kong. "With QLED Technology to deliver a wide range of color volume, coupled with the new Matte Display that is anti-reflective and anti-fingerprint, The Frame 2022 presents masterpieces in more exquisite details. Customers will also receive the Samsung The Frame when they purchase a piece of art, allowing them to delight in a one-stop art viewing solution, with the visceral enjoyment to appreciate the finer details of the artwork on this special canvas."
"We are most grateful to Samsung for supporting this exhibition and for the joint efforts in promoting the development of diversified technological art, bringing popular digital art ever so close to people's lifestyles," said Christopher Tang, founder of SHOUT Art Hub & Gallery. "The works of art are beautifully embellished by the artistic Samsung The Frame, which lends a unique personality to the art collection. The new Matt Display design of The Frame also elevates the overall art viewing experience."
Samsung and SHOUT Art Hub & Gallery have jointly curated this exhibition to support local art development, with a series of digital works displayed on the aesthetically-pleasing and artistic Samsung The Frame. The 3 emerging local popular artists include Eric Chow, Leon Lollipop, Vivian Ho and Offgod.
The Samsung The Frame 2022's new Matte Display technology drastically reduces glare, reflection and prevents fingerprints, pulling the viewer closer to the piece of artwork itself. The Frame is a stunningly slim, minimalist bezel (24.9mm thick only) designed to look like a picture frame to complement any home décor effortlessly, and can also be assembled to form a feature wall and art display pillar.
The Frame's unique multi-colored magnetic bezel design perfectly complements the color scheme and style of different artworks, highlighting the individuality of different art collections, and allowing visitors to revel in the tapestry of contemporary art.All digital works in the exhibition are displayed on Samsung The Frame. Each digital work is exclusively for sale by Shout Gallery and will be bundled with the Samsung The Frame upon purchase.
This comes after the partnership of Samsung Electronics HK and SHOUT Art Hub & Gallery, together with Jibin Im to present a series of Hong Kong edition artwork for all art enthusiasts.
As part of the campaign, a 2.5-meter giant Balloon Bear Art installation made its first stop in Harbour City, which instantly became a popular selfie spot. The Balloon Bear is now showcased at SHOUT Gallery, IFC mall, Central, and will be doing a tour in different SHOUT Galleries in Hong Kong until 1 September 2022.
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