Samsung is embarking on a global tour to promote its GALAXY S5, Gear 2, and Gear Fit in 10 countries, including Malaysia.
In a multi-platform global marketing campaign, GALAXY 11 tells the story of 13 top-class football players from around the world, who attempt to save the planet from alien domination in a ‘winner takes Earth’ match on a virtual football pitch.
To ensure that the battle continues on home ground, Samsung Malaysia has roped in five well-known Malaysian footballers including Farizal Marlias, Nazmi Faiz, Stanley Bernard, Syed Adney and Zaquan Adha. The footballers will demonstrate their dribbling techniques with fans, and take part in the on-ground activities.
Watch the video for the campaign here:
The campaign is scheduled to be held from 13 until 22 June at Orange Concourse, Sunway Pyramid Shopping Mall.
“The GALAXY 11 World Tour takes place in 10 countries, and we are really excited that Malaysia is one of them! Because of this, we wanted to let our consumers experience it, and at the same time, interact with the GALAXY S5 and see it as an avenue for them to express themselves,” said Ng Long Shyang, vice president, IT and Mobile Business Unit of Samsung Malaysia Electronics.