Samsung captures momentary life for Galaxy S5 launch

To mark the new launch of its newest smart handset Samsung Galaxy S5 and smart watch Galaxy Gear Fit, Samsung has worked with its creative partner Cheil Worldwide to lunch a 30 second TV commercial to celebrate its arrival in Hong Kong.

Two versions of the TV commercials for both products have been unveiled in Hong Kong a day before the launch, spanning online, cinema, digital, outdoor, events and retail spaces. The campaign will run until July.

Creative: Cheil Worldwide
Media: Starcom
Production: Framestore
Director: Tarsem Singh
Director of photography: Colin Watkinson

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