To mark the new launch of its newest smart handset Samsung Galaxy S5 and smart watch Galaxy Gear Fit, Samsung has worked with its creative partner Cheil Worldwide to lunch a 30 second TV commercial to celebrate its arrival in Hong Kong.

Two versions of the TV commercials for both products have been unveiled in Hong Kong a day before the launch, spanning online, cinema, digital, outdoor, events and retail spaces. The campaign will run until July.

Credits:
Creative: Cheil Worldwide
Media: Starcom
Production: Framestore
Director: Tarsem Singh
Director of photography: Colin Watkinson