Sama Sama Hotel, formerly known as Pan Pacific, has released a video to create awareness and to portray the level of service and guest experience the hotel provides.
Targeted at existing and new hotel guests, the video was created by Leo Burnett and shows a visitor being greeted and welcomed at the KLIA arrival hall before being led to the hotel.
Entitled A Grand Welcome, the video embodies the essense of “Sama-Sama“, which means ‘togetherness’ in the Malay language, in embracing people of all walks and culture and treating guests with pride, respect and sincerity, Nik Anis Nik Zakaria, general manager corporate communications of Sama Sama Hotel, tells A+M.
The video is available in 60- and 30-second versions. The shorter version has been aired on major free-to-air and paid channels, particularly international news networks such as BBC, CNN, CNBC Asia and more, since 15 March.
The video is also aired on Malaysia Airlines’ in-flight entertainment channels on both domestic and international flights.
The warm and friendly welcome that guests receive was the basis for the creative concept, said Kevin Yeoh, group account director, Leo Burnett.
The video is hoped to reach as many PMEBs both locally and internationally.