Saatchi & Saatchi has added seven people to its creative leadership team, headed by Greater China chief creative officer Fan Ng, the new team looks to further enhance the agency’s creative excellence across its Greater China network.
1. Kenny Choo
Kenny Choo is now chief creative officer for P&G healthcare and skincare brands. He has over 20 years’ experience in advertising and communications. His career started in Singapore and he entered the China market in 2003.
2. Kevin Chiu
Kevin Chiu has been promoted to executive creative director of Saatchi & Saatchi Shanghai. He started his career in the then newly founded digital department at DDB Hong Kong in 1999. In his new role, he will work with clients including Porsche, HSBC, Mondelez, General Mills, Haagen-Dazs, and Pampers.
3. Elaine Young
Elaine Young will be the new executive creative director in Guangzhou. Young returned to Saatchi & Saatchi in 2013, and will work with Mead Johnson, Geely, WeChat, Haday and StarRiver.
4. Paul Ho
Paul Ho will fill the role of executive creative director in Hong Kong. After working with both Ogilvy Action and Geometry Global, he returned to Saatchi & Saatchi Hong Kong in 2014. Ho will oversee Swire Properties, Vivo, FWD, GNC, HSBC, and Emirates Airlines.
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5. Troy Sullivan
Troy Sullivan will be executive creative director of P&G haircare brands, including Head & Shoulders, Rejoice and Vidal Sassoon.
6. Paul Copeland
Paul Copeland will be regional creative director on P&G Pampers. He started his career by winning a Creative Circle Gold award for his first ever published work, for McDonalds. Since then, he has amassed 20+ years’ experience working on integrated campaigns in 4A agencies in London.
7. Ran Yin
Ran Yin has been appointed head of TV Saatchi & Saatchi Greater China and general manager of Prodigious. He has almost 15 years of experience in TV production, and produced many commercials over the past 10 years that are immediately recognisable to any household.