Saatchi & Saatchi nabs BSN account

Saatchi & Saatchi has won the Bank Simpanan Nasional (BSN) Cards business for usage and acquisition account, following a five-way pitch in May 2013.Other agencies involved in the pitch were Lowe & Partners, Dentsu Utama, Y&R and Alpha245.The agency is tasked to launch BSN cards and manage the creatives for acquisition and usage activity for BSN cards.Puspa Marina Omar, head of strategic communications, BSN, said, "Saatchi & Saatchi proved to us that they understand our business and were willing to take big steps with us in line with our vision to expand our card business"."BSN is a brand with tremendous opportunity in Malaysia. It's a brand that has been an integral part of Malaysia and Malaysians. With its ambition to shake things up, this would prove to be a very exciting venture for both the brand and the agency," Adrian S'ng (pictured), general manager, Saatchi & Saatchi Malaysia, told A+M.S'ng added that the agency is working solely with BSN on their cards business and BSN also had briefed on projects that will stretch till 2014. Negotiations are underway for a retainer set up.This is not the agency's first banking account. It previously managed Alliance and UOB Bank.