Saatchi & Saatchi gets global creative lead

Saatchi & Saatchi announces the appointment of Pablo Del Campo (pictured) as worldwide creative director.

Del Campo is a member of the Saatchi & Saatchi Worldwide Creative Board, and has led multiple global creative assignments across the Saatchi & Saatchi network. He founded Del Campo Saatchi & Saatchi in Buenos Aires in 2000, and has been regional creative director of Saatchi & Saatchi Latin America for seven years. In 2012 Del Campo Saatchi & Saatchi opened in Madrid as part of a Spanish-speaking network within Saatchi & Saatchi.

While his new role will involve travel throughout the Saatchi & Saatchi worldwide network, Del Campo will continue to be based in Argentina, and will remain closely involved in the agencies in Buenos Aires and Madrid.

Saatchi & Saatchi CEO worldwide Kevin Roberts said: “Pablo’s appointment comes at a time when clients are walking the tightrope between big data and big emotion. Our role as a creative organization is to turn the swimming pool of data insights into creative revelations that engage customers with ideas, with emotion. Pablo is an ideas leader through and through.”

Regional LATAM CEO for Saatchi & Saatchi, Cynthia McFarlane said, “Pablo’s appointment is a tremendous endorsement of his creative leadership, and a great reflection on Argentinean creativity. He is a source of pride for our region.”