S. League works with SMRT Commercial to boost match awareness

The S. League and SMRT Commercial have inked a deal to promote Singapore’s only professional sports league.

This collaboration will bring Singapore football and clubs closer to over two million passengers across the SMRT transport network – in formats such as S. League concept trains, video contents showing goals and highlights on the screens, as well as localised club advertisements in strategic MRT stations.

One of the key initiatives of this partnership is to promote key S.League and National Team matches. The first event to enjoy this exposure is the Great Eastern Community Shield that takes place on 13 February 2016.

Specially-designed hangers in SMRT train cabins promoting this event were hung in trains early this week; commuters are encouraged to take a hanger to gain free entry to the opening game of the Great Eastern-YEO’S S.League season and also to receive a goodie bag.

Colin Chan, CMO of Great Eastern Life: “We are pleased that the Great Eastern Community Shield, an event close to our hearts, will be the first to be promoted through this new channel.

Dawn Low, SMRT Commercial Managing Director, said: “Our three-year collaboration will see SMRT and FAS jointly deliver meaningful and engaging experiences across SMRT’s island wide public transport advertising network and retail shops. As the exclusive OOH media and digital partner, we will be rolling out many innovative and interactive programmes and campaigns to rally and engage everyone who journeys with SMRT.”


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