Audi Singapore has named Rudi Venter as general manager of marketing. He replaces Anna Bory (pictured), who took on the role of head of marketing promotion at Audi China. Prior to the appointment, Venter was director of marketing at Audi Malaysia, according to his LinkedIn. Marketing has reached out to Audi for comment.
He has also been with the company since 2004, spending around 11 years in its South Africa region. Venter has also held roles such as manager of product and pricing, marketing communications manager and PR manager for the organisation.
During her time in Singapore, Bory headed Audi’s marketing department, taking on duties pertaining to ATL, BTL, digital, content, CRM, events, sponsorships, social media, retail communication. Before that, she was senior manager of marketing, where she managed and developed the company’s product range, along with new product launches life-cycle communication assets, from creation to production. According to her LinkedIn, Bory was also a strategic planner for Y&R.
Agencies Audi Singapore works with include Publicis Singapore for creative and PHD Singapore for media duties. PHD bagged the account in June last year in a Volkswagen pitch to manage all eight VW Group brands. This includes Volkswagen, Audi, SEAT, Skoda, Porsche, Bentley, VW Commercial Vehicles and MAN.
In July, the German carmaker came under fire from consumers in China for an advert in which a bride is inspected as if she were a used car. According to Audi’s official statement sent to Marketing, the company said the spot was produced exclusively for the Chinese market and has already been completely withdrawn. It added that it “deeply regrets” the ad, which it said the joint venture department responsible for the video “has arranged a thorough investigation” in order to prevent similar incidents in the future.