Ruder Finn Asia has announced the appointment of Anne Geronimi as GM for Hong Kong.
Geronimi was previously VP of lifestyle and luxury practice at Ruder Finn Shanghai, having joined Ruder Finn in 2006. In her new role, Geronimi will drive business growth, team development and expand Ruder Finn’s luxury portfolio across Asia Pacific.
“She is relocating from our Shanghai office where she doubled revenues and grew our China Consumer and Lifestyle Practice to more than 40 people since 2010. Her insights into this complex and fast-moving business will be of great value to our Hong Kong client portfolio as well as our China and Asia-Pacific business,” Jean-Michel Dumont, Chairman, Ruder Finn Asia, said.
The agency’s sister company RF Thunder has also opened an office in Hong Kong, its third in Greater China, with operations headed by RF Thunder Guangzhou GM Emily Situ as general manager.
“We have seen fee growth of 100% between 2013 and 2014 along with a 65% growth in profit. With more global clients wanting to enter mainland China, RF Thunder Hong Kong will offer a strategic bridge for entry and help existing China clients expand internationally,” Dumont said.
Source: Press Release