Royal Caribbean International has launched a new TVC which resemble an energetic broadway show. The TVC showcases the next generation cruise amenities and entertainment on Asia’s largest and most innovative Quantum Class ships.
This campaign which was launched islandwide this month and is running for four-weeks, is expected to reach an estimated two million consumers in Singapore. The new TV commercial is part of Royal Caribbean’s refreshed marketing campaign "One Holiday, Endless Adventures" with a new checklist logo design, which was recently launched through a variety of print and TV advertisements, outdoor panels on MRT train platform screens and collaterals.
It aims to highlight on the multitude of unique and surprising experiences that guests can enjoy onboard a Royal Caribbean cruise, whether as a new or repeat cruiser, such as the North Star elevated glass capsule, FlowRider surf simulator and bumper cars.
Nicole Lai, marketing manager, Singapore and Southeast Asia of Royal Caribbean Cruises said, “A cruise holiday with Royal Caribbean is all inclusive. It’s up to our guests to get whatever kind of adventures they seek as there are so many things to do onboard, be it sports, parties, shows and dining, hence the handy ‘checklist’. Most of all, we want people to start thinking about putting a Royal Caribbean cruise on their holiday checklist.”