Margaret Yeung has been appointed vice president of brand management and communications for Rosewood Hotel Group international hotel management company.
Yeung will be tasked with spearheading the group’s overall strategic branding and communications, further strengthening brand awareness and market positioning, and continuing development of the individual brands.
Yeung brings more than 20 years’ branding, marketing and strategy experience in the luxury, media, and digital arenas combining both client and agency advisory roles to Rosewood Hotel Group. Most recently, she was partner and director of Kalli Strategic Consulting for seven years providing strategic advisory, branding and marketing services for a diverse range of sectors across three continents, including Europe, Asia, and North America. Her practice sectors included luxury product brands, private banking, classical musical and fine art, C-suite private groups, and more.
Previously, she held senior positions at Louis Vuitton Moet Hennessy (LVMH), World Presidents Organisation (WPO), and Bulgari, leading branding and communications, business-to-business and business-to-consumer loyalty programme development, digital strategy, and strategic marketing plans.
"This is a milestone year for Rosewood Hotel Group with our continued strategic growth and thoughtful global expansion. We are delighted to have Margaret join the group, and contribute through her in-depth knowledge of the luxury sector to the team," says Thuy Tranthi Rieder, group vice president of sales and marketing of Rosewood Hotel Group. "With a strengthened team, we look forward to creating many more innovative and unique experiences for our worldwide guests."