Robinsons Group has launched a 3D flagship on a bus shelterâ€™s rooftop outside The Heeren. This is to promote Robinsons Group OCBC cardâ€™s which now provides rebates at 15 retail brands over 80 stores.
Robinsons Group worked with creative agency, T&T, to dress up the rooftop of the bus shelter with actual mannequins in acrylic boxes. These mannequins were in Robinsonsâ€™ fashion wear to promote the collections that are available in store. These mannequinsâ€™ outfit will change over the course of the campaign, showcasing the different fashion labels and accessories from Robinsons Group.
A larger-than-life OCBC Robinsons Group credit card is also prominently featured in the front and back of the rooftop to promote its rebates offerings at 15 retails brands over 80 stores. The side faĂ§ade carries the messaging, together with the retail brands that the card supports.
Henry Goh, head of MediaCorpâ€™s OOH Media said, â€śThe Robinsons flagship demonstrates to advertisers that a 3D flagship can be used with versatility, just like any of our other outdoor platforms. Furthermore, it can be used to extend brand experiences and engagement with the audiences of Orchard Road.â€ť
This campaign is on-going from 19 May to 9 July 2015.