Integrated agency Right Hook Communications has secured five new clients, including Suntec Singapore Convention & Exhibition Centre(pictured), Gattopardo Restaurant, Morsi & Sorsi under the Gattopardo Group, S P Jain School of Global Management and The Mustard Incident.
The agency is the first agency appointed for all five accounts.
For Suntec Singapore Convention & Exhibition Centre, the length of appointment for the account is from 28 October 2013 to 15 February 2014. The agency is tasked to pitch for interviews for its CEO, identify media for advertising spend and to book advertisements for the company as well as highlighting key activities happening at Suntec to media.
For Gattopardo Restaurant, the length of appointment is from 1 January 2013 to 30 April 2014. For this account, the agency is tasked to highlight Gattopardo’s new menu and new dining destination. It is also responsible for creating top of mind awareness of Gattopardo amongst the Italian restaurant dining scene in Singapore
For Morsi & Sorsi, the length of appointment is from 1 November 2013 to 28 February 2014. Right Hook is tasked to create top of mind awareness of the brand and drive traffic to the establishment. It is tasked to use a three-pronged strategic PR approach through events, trend stories and personality features to create awareness amongst targeted audiences
For S P Jain School of Global Management, the length of appointment is from 28 October 2013 to 27 January 2014. It is tasked to pitch for interviews for the school’s president, identify opportunities to feature school staff in the media in education related articles as well as garner publicity for a new book launch by their Dean for Global MBA and Master of Global Business, John Davis in January.
For The Mustard Incident, a hotdog stall in Tangs, it won the account without a pitch as well. This account is for a 2.5 month project basis. The agency is tasked to drive publicity through media attendance and food tasting, as well as manage the company’s public relations for print, online and broadcast.
The agency declined to reveal the account worth for the other four accounts.