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Ridiculous things clients in Singapore say

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Pat Law, an outspoken founder of creative agency GOODSTUPH, shares with Marketing some of the wildest things heard in the agency world.“Can you change the font? ‘Ill’ in ‘illuminate’ looks like three joss sticks.”“Can you spell out ‘plus’? The plus sign looks religious leh.”“Can we create a festive campaign that can be used for Christmas, New Year and Chinese New Year?”“Is ‘Red is the new Black’ racist?”“If I sign off to a 12-month retainer, can you give me two more months for free?”“Eh, the website needs to be IE compatible please. Top management uses IE.”“Please book that Clear Channel bus shelter space outside our office. Our CEO drives past there every morning.”“We need to target Singaporeans and non-Singaporeans” (by the way, this was in an actual brief found on Gebiz by a government body).“We need to talk about the prevention of HIV following the principles of ‘ABCD’. ‘A’ stands for ‘abstinence’.”“We cannot run ads next month. It’s seventh month.”“We need a SG50 campaign. Because it is SG50.”“You need to pay an admin fee of $200 to submit your pitch proposal to us.”“Can we use Pan-Asians? They look more wealthy than Chinese.”“The birds above my property cannot be black. Turn them white.”“Red packet for volunteers? But they are volunteering right?”“Can we buy the goodie bag from Taobao?”Share with us some wild demands you might have heard from clients below.

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