Pat Law, an outspoken founder of creative agency GOODSTUPH, shares with Marketing some of the wildest things heard in the agency world.
- “Can you change the font? ‘Ill’ in ‘illuminate’ looks like three joss sticks.”
- “Can you spell out ‘plus’? The plus sign looks religious leh.”
- “Can we create a festive campaign that can be used for Christmas, New Year and Chinese New Year?”
- “Is ‘Red is the new Black’ racist?”
- “If I sign off to a 12-month retainer, can you give me two more months for free?”
- “Eh, the website needs to be IE compatible please. Top management uses IE.”
- “Please book that Clear Channel bus shelter space outside our office. Our CEO drives past there every morning.”
- “We need to target Singaporeans and non-Singaporeans” (by the way, this was in an actual brief found on Gebiz by a government body).
- “We need to talk about the prevention of HIV following the principles of ‘ABCD’. ‘A’ stands for ‘abstinence’.”
- “We cannot run ads next month. It’s seventh month.”
- “We need a SG50 campaign. Because it is SG50.”
- “You need to pay an admin fee of $200 to submit your pitch proposal to us.”
- “Can we use Pan-Asians? They look more wealthy than Chinese.”
- “The birds above my property cannot be black. Turn them white.”
- “Red packet for volunteers? But they are volunteering right?”
- “Can we buy the goodie bag from Taobao?”
Share with us some wild demands you might have heard from clients below.