R/GA Shanghai has named Kelvin Leong the new executive creative director, effective immediately.
With over a decade of experience in China and APAC leadership roles across agencies of all sizes, Leong has a record of award-winning work for a list of top tier clients including Coca Cola, P&G and Shanghai Disneyland Resort. His experience and track record make him uniquely poised to shape the creative vision for R/GA Shanghai's client roster.
"I always believed that curiosity helps strip away layers that mask insights to a problem. I feel R/GA operates the same way. We are curious about things. By uncovering great human insights, and applying new world tech, we can produce breakthrough ideas," said Leong.
"We are incredibly excited to have him join the team. His talent, creative energy and passion are really going to help us continue to elevate the quality of what we can do for our clients," added Seamus Higgins, VP chief creative officer, R/GA Asia Pacific.