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Revamp marks new era for SCMP

The South China Morning Post will unveil one of its biggest revamps in recent years with new sections and a major redesign of its print and digital platforms to launch next week.

From Monday 16 May, Hong Kong’s biggest English daily will begin the roll out of five new sections and revamp its pages with a new design, clearer sectioning and additional content.

The new sections – Money Post, Health Post, Family Post, Food and Wine and LifeStyle will form part of a range of vertical industries the paper will focus on. Money Post is the first section to launch next week, with Food and Wine launching on 19 May and Health Post to launch from 24 May. LifeStyle will launch from 3 June.

In addition, its main Business and City pages have been given a touch-up, along with the Sunday Morning Post and Post Magazine.

The publisher has started marketing the revamp under the tagline “Make everyday matter” and has launched a dedicated site to explain the changes.

Apart from the changes in print, the SCMP iPad application will be updated to reflect the revamp.

The application will be stacked with 50 articles per day and upgraded to offer social book marking capabilities, faster downloads and a new diversions page for interactive crosswords, horoscopes and Sudoku.

Acting editor in chief Cliff Buddle said the changes are in line with readers’ changing needs.

South China Morning Post has been evolving with Hong Kong’s English reading community for over a hundred years,” Buddle said. “We’re proud to present some new developments, in line with our readers’ changing needs.”

“Along with a brighter, fresher appearance and easier navigation, we hope you’ll enjoy the five new tabloid supplements covering special interests from health to money to lifestyle; content our readers have told us they’d like to see more of.”

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