Reuter Communications names head of digital innovation

Reuter Communications has appointed Lilian Lee as partner and head of digital innovation.

Based in Hong Kong, Lee will lead the agency’s digital innovation offering across the region. Her role will include spearheading new content-to-commerce, digital insights and analytics services, as well as working with the teams in the firm’s Shanghai and Hong Kong offices.

She has more than 18 years’ experience in digital marketing, brand management and content strategy for premium and luxury brands. Her experiences includes work with major brands such as Mercedes-Benz, W Hotels and Moët Hennessy.

Most recently, Lee held senior, regional digital positions with HSBC and Standard Chartered. Before this, she worked at DDB, Critical Mass, Hall & Partners and Ketchum.

“Her experience in leadership roles in both agency and client side will be immensely valuable as we continue to grow our team to better serve our clients,” said Chloe Reuter, founder and CEO.

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