Resorts World Genting jumps on Lazada MY to offer deals and packages

Resorts World Genting (RWG) and Lazada Malaysia have partnered to form a long-term collaboration as its core eCommerce partner. The partnership is a part of RWG’s effort to bring a holistic shopping experience onto Lazada to accelerate the recovery of Malaysia’s domestic tourism industry.

RWG will be offering exclusive packages and affordable deals on Lazada. Shoppers can purchase tickets and hotel accommodation packages, digital goods at special prices as well as theme park attraction tickets for concerts and performances by local and international artists, as well as food and beverage vouchers. Lazada will also be using RWG as the preferred venue for corporate events and team-building activities. A+M has reached out to Lazada for additional information.

Senior VP of sales and marketing of RWG, Spencer Lee (pictured right), said that this partnership will be the catalyst that enables them to bring RWG closer to a wider group of consumers and make it easier for them to plan their holidays, weekend getaways and fun activities.

Rick Ting (pictured left), EVP, head of user growth and traffic, Lazada Malaysia said that Lazada and RWG have been working closely together since March 2022. “Moving forward, we are committed to build a long-term partnership that will contribute towards rebuilding the domestic tourism and hospitality industry,” he added.

Separately, Lazada witnessed a change in its marketing team recently. CMO Schrene Goh stepped down from her role after joining in January this year. She previously worked at POS Malaysia and Malaysia Airlines. Meanwhile, RWG's Lee was previously with BIG Loyalty as CEO.

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