Reprise names Vincent Spruyt to lead new group as global chief AI officer

Reprise has appointed Vincent Spruyt as global chief AI officer to lead the newly-formed AI group as well as the agency’s established team of analytics experts. Under Spruyt’s (pictured) leadership, Reprise will develop new tools and approaches that harness the power of the latest AI techniques to help clients optimise their media budgets, streamline their customer experience and orchestrate the content they develop for customers along the customer journey. The team also will develop new AI solutions for Reprise Commerce, the company’s dedicated eCommerce group. Spruyt will be based in the agency’s Brussels office and report to Reprise's global CEO Dimitri Maex.

“The marketing industry is poised for an AI revolution like what we have witnessed in other sectors such as financial services, healthcare and mobility,” said Maex. “We are thrilled to bring Spruyt onboard as a visionary leader who can help position Reprise and our agency network at the forefront of this change.”

Spruyt said: “What attracted me to Reprise is its genuine focus on making a positive impact, which is evidenced by the groundbreaking Media Responsibility Index work it leads for Mediabrands. I am passionate about human-centric AI, which is underpinned by the same ideology – build intelligent systems that continuously learn from human input and guard fundamental rights like equality, fairness and privacy. In my new role I am excited for the opportunity to drive innovation and differentiation, as well as optimise, automate and improve existing processes on a global scale.”

In addition to the new AI group, Reprise continues to evolve its holistic offerings around experience, media and content, and is focused on attracting top talent from within and beyond the advertising and marketing industries to support growth in key markets.